GolfBack Products
Dynamic Pricing
Dynamic Pricing is GolfBack's rate optimization tool. It adjusts tee time pricing based on demand, time of day, days out, and inventory — automatically, within parameters the course controls.
When to use this resource
Use this page when talking about yield management, helping a client set up pricing rules, or explaining how GolfBack pricing differs from a fixed rate sheet.
Core pricing logic
Dynamic Pricing works on a time-decay and demand model. As a tee time approaches, the price may adjust based on how full the sheet is, what similar slots are doing, and what the course's rate rules allow. The course always controls the floor and ceiling.
What to communicate to clients
Position Dynamic Pricing around revenue optimization, not discounting. The goal is to capture the highest rate the market will bear at each point in time — not to race to the bottom. Slow inventory gets priced to fill. High-demand inventory gets priced to protect margin.
Related resources
GolfBack Team Wiki — Internal use only. Back to home